Our mission is to create the best baby care products in the world
For 125 years JOHNSON’S® mission has been to create the gentlest baby products in the world. Products so mild, they can be used for every age and stage of a baby’s life. That’s our standard of gentle.
But gentle isn’t only in our bottles, it is also in our heart.
At JOHNSON’S®, we believe in the immense, transformative power of gentle in the world. Of being gentle with our children, and with their dreams and ambitions. Gentle with each other. Gentle with the earth. Gentle with our words and thoughts and actions. Gentle means safe. Gentle means pure. Gentle means confident.Gentle means happy.
That’s why everything we make, everything we do and everything we stand for is as gentle as you want the world to be.
What It Takes to CHOOSE GENTLE™: Our Promises
We Promise To:
Never Stop Raising the Bar
Only Use Purposeful Ingredients
Be Open and Honest
Think Like a Parent First
Help Make the World a Gentler Place
The Power of Scent
We carefully and purposefully included fragrance in our new products as scent plays a vital role in healthy and happy baby development. Working with the world’s premier fragrance houses, we’ve created new gentle and soothing scents.
Reducing Environmental Impact
The world that baby grows up in is precious, so our products are responsibly formulated and gentle on the environment. We want the best for our world and your baby, so our formulas are all carefully crafted with environmental impacts and safeguards in mind.
Pioneers in Baby Care Research
JOHNSON’S® are pioneers in the science and research of baby care and products. We’re committed to delivering the best for baby. As such, our products are constantly improving and consistently beating the top safety standards in the world.
Below are some of our baby care research: