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Mother rubbing nose on newborn's nose

COTTONTOUCH®

Superior care for newborn’s sensitive skin.

Two bottles of Johnson's newborn body wash and shampoo
About Our COTTONTOUCH® Collection

Our COTTONTOUCH® products were designed with baby’s delicate skin in mind. Ultra-light, perfectly pH balanced and made with real cotton, the purposeful ingredients we’ve chosen contain no parabens, phthalates or sulfates. COTTONTOUCH® helps create a delicate and soft touch to support your growing bond with baby.

Why Cotton?

Blankets to booties – cotton products are universally beloved for their softness, absorbency and breathability, and it’s one of the first things baby feels. This is how we were inspired to challenge ourselves to include real cotton in our COTTONTOUCH® Newborn Collection – designed specifically for newborn’s sensitive skin in mind.

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MORE ABOUT YOUR NEWBORN

The Benefits of COTTONTOUCH®

Newborn holding onto adult thumb
Benefit #1

Our COTTONTOUCH® products are ultra-light to enhance your loving touch between you and baby.

Washing baby
Benefit #2

COTTONTOUCH® Newborn Wash & Shampoo has a light, velvety lather that rinses off easily without any residue.

COTTONTOUCH® NEWBORN WASH & SHAMPOO

Massaging lotion on baby's skin
Benefit #3

COTTONTOUCH® Newborn Face & Body Lotion is a super-soft and fast-absorbing moisturizer that leaves baby’s skin feeling smooth, clean, and keeps their skin moisturized for up to 24 hours.

COTTONTOUCH® NEWBORN FACE & BODY LOTION

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