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At JOHNSON’S®, it’s our job to build for a better tomorrow. That’s why we’re committed to giving parents and caregivers gentle but effective product solutions for their babies, while also carefully crafting our formulas to be gentle on the environment. We are supporting a world where every baby can grow and thrive by choosing purposeful ingredients and improving the sustainability of our packaging.

A leaf floating in the wind

Pure and Gentle Ingredients

Did you know that we’ve reformulated our products inside and out to set our new standard for gentle?

  • For babies, our strict ingredient selection process ensures our products are as pure and gentle as they are effective. All our liquid cleansers and lotions are paraben-free, phthalate-free, sulfate-free, and dye-free.
  • For the environment, we use a patented system* called the Global Aquatic Ingredient Assessment™ tool to help us formulate non-toxic and biodegradable products that are not harmful to aquatic life and ecosystems.

*in the US

By 2025, we plan to offer even more innovative products, making careful choices with babies and the planet in mind. 

A leaf floating in the wind

Pure and Gentle Ingredients

Did you know that we’ve reformulated our products inside and out to set our new standard for gentle?

  • For babies, our strict ingredient selection process ensures our products are as pure and gentle as they are effective. All our liquid cleansers and lotions are paraben-free, phthalate-free, sulfate-free, and dye-free.
  • For the environment, we use a patented system* called the Global Aquatic Ingredient Assessment™ tool to help us formulate non-toxic and biodegradable products that are not harmful to aquatic life and ecosystems.

*in the US

By 2025, we plan to offer even more innovative products, making careful choices with babies and the planet in mind. 

Johnson's bedtime bubble bath and Johnson's baby shampoo

Sustainable Packaging

Did you know that making small packaging changes, like removing pumps, can make a big difference in recyclability? 

  • In 2020, we intend to transition from pumps to recyclable caps on all bath products below 500ml in Canada and the US, meaning millions fewer pumps will reach landfills each year.
  • We’ve expanded our assortment of refill packaging in several key markets around the world to enable bottle reuse and reduce plastic waste.

By 2025, we aim to maximize our recyclability by converting to fully transparent PET bottles and recyclable pumps. We are also planning to expand refill packaging to the US and optimize our supply chain to reduce our carbon emissions. By 2030, we aspire to use 100% recycled plastic.

Johnson's bedtime bubble bath and Johnson's baby shampoo

Sustainable Packaging

Did you know that making small packaging changes, like removing pumps, can make a big difference in recyclability? 

  • In 2020, we intend to transition from pumps to recyclable caps on all bath products below 500ml in the Canada and the US, meaning millions fewer pumps will reach landfills each year.
  • We’ve expanded our assortment of refill packaging in several key markets around the world to enable bottle reuse and reduce plastic waste.

By 2025, we aim to maximize our recyclability by converting to fully transparent PET bottles and recyclable pumps. We are also planning to expand refill packaging to the US and optimize our supply chain to reduce our carbon emissions. By 2030, we aspire to use 100% recycled plastic.

Baby holding parent's pinky finger

Our Global Community Impact

Did you know that JOHNSON’S is committed to social responsibility and helping babies thrive?

  • For over 40 years, we’ve donated to leading global nursing and midwifery associations.
  • In 2020, we responded to the urgent needs of the COVID-19 crisis by providing helpful resources to expectant parents around the world

Going forward, we plan to expand our external partnerships to support nurses and midwives around the world in giving every baby the healthiest start to life—from delivery through the first year.

Baby holding parent's pinky finger

Our Global Community Impact

Did you know that JOHNSON’S is committed to social responsibility and helping babies thrive?

  • For over 40 years, we’ve donated to leading global nursing and midwifery associations.
  • In 2020, we responded to the urgent needs of the COVID-19 crisis by providing helpful resources to expectant parents around the world

Going forward, we plan to expand our external partnerships to support nurses and midwives around the world in giving every baby the healthiest start to life—from delivery through the first year.