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A New Generation of Gentle

Our mission at JOHNSON’S^® is delivering what’s best when it comes to baby. We challenge ourselves to achieve the best in everything we do – guided by creating gentle products backed by science and our principles to address parents’ growing needs. We’re always improving, inside and out.

Explore Our Baby Products

More about JOHNSON’S^®

CHOOSE GENTLE^TM

We want to stand for creating the gentlest of baby products in the world. We continue to raise that bar by ensuring everything that we do and stand for is as gentle as you want the world to be for baby.

Our Mission

We are Committed to Baby Care

We combine our love of babies and their parents with the latest clinical research to constantly improve our products. Our scientists are at the forefront of learning babies’ specific skin care needs, with over 90% of all industry-led baby skin care research coming from us. We’re constantly beating the top safety standards in the world.

Baby Care Research

We Use Purposeful Ingredients

We’re always evaluating our beloved formulas, ensuring they’re as simple and as gentle as they can be. We’ve reduced the number of ingredients by 50% so that you can confidently use products free of parabens, phthalates and sulfates.

Our Ingredients