Skip to main content

Gentle for Babies, and the Planet

At JOHNSON’S®, we believe social responsibility matters. That's why we're always pushing ourselves to improve - our products, our communities, and our impact on the planet.

READ MORE
Child and parent joining hands to make a heart

JOHNSON’S® helps to wash away 99.9% of germs and protect delicate skin from dryness.

free from parabens, phthalates, sulfates and dyes

JOHNSON'S Helps to wash away 99.9% of germs

A New Generation of Gentle

Our mission at JOHNSON’S® is delivering what’s best when it comes to baby. We challenge ourselves to achieve the best in everything we do – guided by creating gentle products backed by science and our principles to address parents’ growing needs. We’re always improving, inside and out.

Father holding baby son

More about JOHNSON’S®

Johnson's Baby logo with water droplet

CHOOSE GENTLE TM

We want to stand for creating the gentlest of baby products in the world. We continue to raise that bar by ensuring everything that we do and stand for is as gentle as you want the world to be for baby.

earth icon on yellow background

90% of industry-led baby skin care research comes from us

We are committed to baby care. We combine our love of babies and their parents with the latest clinical research to constantly improve our products. Our scientists are at the forefront of learning babies’ specific skin care needs. We’re constantly beating the top safety standards in the world.

Flat lay of oats, oat extracted formula in a tube, and vanilla beans

Fewer, more purposeful ingredients

We’re always evaluating our beloved formulas, ensuring they’re as simple and as gentle as they can be. We’ve reduced the number of ingredients by 50% so that you can confidently use products free of parabens, phthalates, sulfates and dyes.

Products with a Purpose, For Every Age & Stage

Newborn baby taking a bubble bath

Newborn

Happy toddler smiling while enjoying the swing outdoors

Toddlers

Young woman smiling

Classics

Articles

Johnsons® Baby Moisture Lotion used on hand's skin

Who Says Baby Products Aren't for Adults?

Just because you're all grown up doesn't mean baby products aren't for you.

Bathing Newborn with Johnson's® CottonTouch® Wash & Shampoo

CottonTouch®: Nothing Better for Your Newborn

Unbelievably soft, absorbent, and moisturizing, there's nothing quite like CottonTouch® products when it comes to caring for your newborn's sensitive skin.