Skip to main content

Newborn & Baby Skin Care Guide

Baby’s skin is so wondrously soft, but it’s also up to 30% thinner than an adult’s. Baby’s skin works as a shield against the outside world that your newborn isn’t accustomed to yet.

Parent skin to skin with newborn baby

Your baby’s skin:

Vital to protecting and maintaining baby’s health in defending against irritants, germs and bacteria

Regulates your baby’s internal temperature

Requires moisturization. Through baby massage and your touch, you’ll nurture a special connection between you and baby

Johnson's Cottontouch Newborn Wash and Shampoo

JOHNSON’S® COTTONTOUCH® Wash & Shampoo

Add to baby’s comfort with JOHNSON’S® COTTONTOUCH® Newborn Wash and Shampoo. Blended with real cotton and made with naturally derived ingredients, our baby wash is specially designed for your newborn, whose skin is 30% thinner and requires delicate care.

Keeping Baby Skin Healthy

You’ll want to keep an attentive eye on baby’s skin and keep it clean, moisturized. After all, baby’s skin is the first layer of protection against the outside world, and since their skin is constantly “on”, it’s more vulnerable to irritants, changes in temperature and humidity.

Washing baby skin with Johnson's baby wash

Use a Mild Cleanser: Use a baby cleanser that maintains moisture when cleaning baby’s skin. You’ll be washing their hands and face frequently, so you’ll want a product that you can rely on.

Keep Your Baby’s Skin Hydrated: It’s important to keep baby’s skin regularly moisturized as they lose water (and absorb) much quicker than adults. A good time to protect against dryness is to apply moisturizer to baby immediately after a bath.

Johnson's Cottontouch Newborn Face and Body Lotion

JOHNSON’S® COTTONTOUCH® Face & Body Lotion

Did you know Baby’s skin is up to 30% thinner than adults? Baby requires the best nourishing and moisturizing care out there. COTTONTOUCH® Newborn Face and Body Lotion is made with real cotton and pH balanced specifically to newborn’s sensitive skin. Our baby moisturizer absorbs quickly and lasts up to 24-hours, allowing baby’s skin to feel incredibly soft and smooth.

Common Newborn Skin Conditions

Your baby’s skin will be working from day 1 to adapt to the outside world, and will likely experience newborn skin conditions like baby acne, skin peeling, cradle cap, and diaper rash. Have no fear, it’s entirely common for baby who’s delicate skin is transitioning to a drier environment.

How to Clean Baby Ears, Eyes Nose, and Nails

They’re so tiny and delicate, and you can’t help but want to tickle them. To keep them their little fingers, toes, ears, eyes and nose clean and healthy, we’ve included a list of tips below on how to do just that!

Number 1 inside a purple square

How to Clean Baby Ears

Start from the outside and work in. If you’re looking into ear cleaning tools and formulas, we suggest consulting with your doctor first to see if they’re necessary.

Number 2 inside a purple square

How to Clean Baby Eyes

Using a new cotton round (one per eye), dampened with clean warm water, gently wipe from the inside corner of baby’s eye outward while holding their head.

Number 3 inside a purple square

How to Clean Baby Nose

Babies often get stuffy, congested noses that create a build of crusty mucus you may need to remove. There are a few ways to provide relief. Talk to your baby’s doctor about using saline nasal drops or a rubber bulb syringe (to suction nostrils) or use a cotton round dampened with warm water to gently clean any debris around baby’s nose. You could also try a warm bath with our JOHNSON’S® Soothing Vapour Bath.

Number 4 inside a purple square

How to Clean Baby Nails

It’s much easier to cut baby’s nails right after a bath since the warm water helps soften their nails up. You’ll want to cut baby’s nails regularly to prevent them from scratching themselves and risking any spread of infection. Use blunt scissors or baby nail clippers with a magnifying glass attached so you can get a better sight of their nails. Follow the natural line of the finger and depress the nail away from the finger so you avoid cutting the skin.

SAFETY WARNING: Keep out of reach of children. Do not use without consulting a doctor if child has asthma or allergies or if there is a family history of either. Serious breathing problems could occur.

Baby Skin Care Products

Jonhson's Oil

Johnson's® Baby Oil

Lock in moisture and leave adult or baby’s skin feeling incredibly smooth and soft when using JOHNSON’S® baby oil after a warm bath.

Johnson's Soothing Vapour Bath

JOHNSON'S® Soothing Vapour Bath

For a soothing and calming bath, add our baby vapour bath wash to release gentle aromas in a warm bath to help baby relax.

Baby and father playing outside

Sun Protection = Healthy Baby Skin

Taking steps early in their life to cultivate healthy skincare habits and to protect baby’s delicate skin.

Newborn Sun Safety: Most pediatricians do not recommend using sunscreen on babies who are 6 months of age and under. And since baby sunburn can occur in as little as 10 to 15 minutes of exposure, you’ll need to look into other methods of protection as babies’ skin – their own photo-protection – is underdeveloped.

Older Babies: Even after 6 months of age, older babies (and children) should wear protective clothing and sunglasses to avoid any exposure to direct sun for an extended period.