Studies show that the power of fragrance is real – scent can strengthen a bond between parent and baby and assist in the development of baby’s senses. These studies also found that the use of products with fragrance helps reduce infant stress, crying and can enhance sleep as well as the engagement between a parent and baby.
Fragrances, like all other ingredients in our products, are evaluated through our five-step safety assurance process to ensure only high quality and gentle ingredients make it into our products.
JOHNSON’S® fragrances are stringently tested and are safe, following the strict standards of the International Fragrance Association (IFRA). Parents can get peace of mind and feel confident about the ingredients in our labels. Industry-certified experts assess our ingredients to ensure they meet our standards, and our scientific experts test our formulas to guarantee that they are safe for use. Only 25% of the typical toolbox of fragrance ingredients meet our safety standards and are suitable for our gentle baby products.
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