Generally, we recommend you replace products annually to ensure you’re always getting the best experience. For products that don’t have an expiration date (like cosmetics), a good rule of thumb to follow is that they’re stable for 3 years from the time of manufacture, as long as they’re stored at room temperature or as indicated on the product label.
With the launch of our newly reformulated products, the old formulations will no longer be manufactured. However, we are confident that you will truly love your experience with our new products, and all that they have to offer.
We reduced our ingredient list by 50% across our portfolio.
We now use more naturally-derived oils, like soybean, coconut, or cottonseed, in conditioners and moisturizers
We also now use more ingredients of natural origin without compromising on ingredients that make our products safe and gentle for your baby
While our products have been free from parabens, phthalates, 1,4 dioxane and formaldehyde-releasing preservatives since 2015 due to our ongoing reformulation process, now all our washes, shampoos, lotions and creams are even gentler without sulfates, and dyes*
Our products have been free of known allergens, but since the list of allergens is always evolving, we pushed further, to keep all potential and emerging allergens out of our new formulas
We simplified our approach to graphics and package design
We added clear iconography to explain which products are best for baby at specific ages and stages
We created softer, more comfortable easy-to-grip bottles with one-handed pumps
Since we removed dyes* from our products, we color coded our bottles for easy reference while shopping
90% of industry-led baby skin care research comes from us, so we’re always looking for opportunities to raise the bar, improve our products and beat the top safety standards in the world. Our commitment to parents and babies is at the foundation for everything we do. Using our latest clinical research and our love of babies, we’ve collaborated with over 25,000 parents to help shape and refine our products. As a result, our packaging design for the NEW JOHNSON’S® incorporates feedback from parents that helped us create even gentler products to help parents grow their bond with baby during those first special moments. ‘Less is more’ is a phrase many parents shared with us, so we’ve challenged ourselves to evaluate our formulas to ensure every ingredient selected was purposeful – it’s not just about science, it’s also about what parents think and babies feel!
For an immediate response or to report an adverse event or a side effect from one of our products, please call us at 1-877-223-9807 (TTY 1 800 722-1322) M-F 9-5:30 ET. For all other comments, questions, and feedback about our products, please email us. Please note: our response time to emails is typically between 48-72 hours.