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The unique 3-step routine from JOHNSON’S® is the first and only nighttime routine clinically proven* to help babies and toddlers 7 to 36 months sleep better in just one week.

The Science Behind JOHNSON’S® Proven 3-Step Routine

With over a decade of scientific partnerships with behavior and sleep experts such as Dr. Jodi Mindell, a clinical psychologist specializing in pediatric sleep medicine, we know just how important a good night’s sleep is to the overall health, cognitive ability and the mood of your little one—as well as the happiness of the whole family.

We evaluated over 300,000 baby sleep profiles, leading to the discovery of the importance of multisensory bed time rituals, and the development of our clinically proven 3-step BEDTIME® Routine.

Our JOHNSON’S® 3-Step Routine incorporates bath time and massage, two key rituals that help engage your baby’s sense of smell and touch while strengthening your bond and preparing him for a good night’s sleep.

Try it for 7 nights and see what a difference it could make for your baby and you.


Step 1Step 1 – Warm Bath

Watch this quick video to learn how to give your baby a bath!

Bath time is the perfect way to start your baby’s pre-bed routine. Use a wash with an enjoyable and familiar scent, such as JOHNSON’S® baby BEDTIME™ bath with NATURALCALM™® essences , to help you soothe your baby before bed.

In studies, babies bathed with a fragranced bath product (compared to those who weren’t) spent nearly 25% less time crying before sleep.

Along with engaging your baby’s sense of smell, bath time encourages routine touch, which can lead to improved physiological, cognitive, emotional and social development.

Discover more tips for bathing your baby


Step 2Step 2 – Baby Massage

Watch this quick video to learn how to give your baby a massage!

A soothing massage is a wonderful way to make your baby feel secure, loved and ready for sleep. Use a lotion with a relaxing scent like JOHNSON’S® baby BEDTIME® lotion with NATURALCALM® essences.

Research has shown that routine touch and massage improves sleep quality and quantity when part of a bedtime routine.

Massage can also help you recognize and respond to your baby's body language and it's a great way to make your little one feel safe and secure. In fact, research has shown that along with better sleep, there are many other significant health benefits to baby massage, including bonding with your baby.

More benefits of baby massage


Step 3Step 3 – Quiet Time

Watch this quick video to learn a soothing lullaby created to help your baby drift off to sleep.

After giving your baby a warm bath followed by a soothing massage, it's time to send him off to sleep with a little quiet time together.

Close contact between you and your little one helps calm your baby’s breathing, relaxing him for bed—a great reason for a post-bath cuddle.

Make sure you keep the atmosphere calm and cozy. If you choose to feed at this time, be sure not to feed your baby to sleep. Feeding could become something your baby expects, making it hard to change later. Instead, you can help your baby wind down further by reading or singing or playing a lullaby.

Moms around the world trust the JOHNSON’S® brand to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest JOHNSON’S® baby standards.

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