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As a mom or dad, one of your first instincts when you see her delicate little toes and hold her gently in your arms, is to make sure she’s always safe.

We get it, because we’re parents too. That’s why we have some of the most rigorous product testing, safety and quality standards—and that’s how we set the bar for developing the best baby products around the world.

Our BEST FOR BABY Standard

Developing a new baby care product requires extensive research, review, and testing—with input from parents like you. We’ve conducted more than 8000 clinical trials—covering over 12,000 ingredients with 550,000 volunteers—and every JOHNSON’S® baby product is developed based on insights in partnership with three key groups:

  • Medical Professionals, including pediatricians, pediatric dermatologists, nurses, and midwives help guide our understanding of your baby’s every need.
  • Scientific Thought Leaders help us gather information on the latest discoveries, trends, and technologies to bring innovation to our baby skin and hair care products.
  • Parents from all around the world teach us about the bonds and interactions between parents and babies.

But before any new JOHNSON’S® baby product becomes available, it must also first pass our five-level safety assurance process. This process is uniquely designed to select ingredients and develop products that are repeatedly tested and specifically suited to be used on babies..

Expand the infographic below to learn more about this process.


Your baby’s eyes are more sensitive. So in 1953 we invented JOHNSON’S® baby shampoo with its NO MORE TEARS® formula. And since then, we’ve continued to refine our formula and have extended this technology across our portfolio of products.

Look for our NO MORE TEARS® trademark which lets you know this product has been specially designed to be gentle to your baby’s eyes.

Learn more about the science behind NO MORE TEARS®


JOHNSON’S® Brand pioneered research into the unique nature of infant skin care. To help protect baby's skin, we developed JOHNSON'S® baby lotion, which is now just one of the many JOHNSON'S® baby products that carries the CLINICALLY PROVEN MILDNESS™ trademark. Our products that complete this extensive and rigorous testing are awarded this trademark, which ensures that the product is safe and gentle enough for your baby’s delicate skin.

1. Sourcing

Every supplier must meet our quality and safety standards;

2. Safety Assessment

Every ingredient is evaluated by safety experts

3. Clinical Evaluation

Product formulations are evaluated by independent clinical experts to make sure our ingredients aren’t just safe, but work together without adverse reactions

4. Consumer In-Use Testing

We observe actual use in the home, with the help of thousands of volunteers who trial our products and provide feedback from the parent’s perspective

5. Continual Evaluation

We speak to thousands of moms, scientists, and regulators to remain vigilant and ensure products meet our safety standards throughout its lifetime.

JOHNSON’S® 3-Step Routine

Our unique 3-step routine is the first and only nighttime routine clinically proven to help children aged 7 to 36 months sleep better in just 1 week.

JOHNSON’S® Baby Products

Explore all of JOHNSON’S® baby products or use our product filters to narrow your search, helping you find just what you’re looking for—fast.

Moms around the world trust the JOHNSON’S® brand to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest JOHNSON’S® baby standards.

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