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We are constantly listening to your feedback on the products we provide for you and your baby

Why We Make Product Changes

JOHNSON'S® products have always been formulated to the strictest of safety guidelines. Our products are constantly improved based on what we hear from you. You may have heard that we have spent time recently making changes to some of our products to meet your needs.

Paraben Free

Parabens are preservatives, which ensure that dangerous bacteria doesn't have the chance to grow. They also occur naturally in mangoes, blueberries and honey.

Although they are not harmful, we've found a way to remove them from our reformulated products, and replaced them with alternative preservatives.

Many of our paraben/phthalate-free products are already available at your local stores, and more will be rolling out throughout 2016. Please refer to the label on the bottle for the most up to date ingredients.

Phthalate Free

There are many types of phthalates, but only a certain class of phthalates (called low-weight phthalates) are used in personal care products. These phthalates have a very strong safety record. Regardless, in order to make sure you’re comfortable and confident when using our products, all of our baby products worldwide are now phthalate free.

Our phthalate-free products will be rolling out in stores throughout 2016

No Quaternium-15

This type of preservative releases a very small amount of methylene glycol, the same type of formaldehyde found naturally in fruits and vegetables. In fact, a person’s exposure to formaldehyde in 1 apple is greater than 15 bottles of JOHNSON’S® baby shampoo.

But we heard your concerns and removed this ingredient from all of our products, replacing it with an alternative preservative system.

Lower Levels of 1,4-Dioxane

1,4-Dioxane is a byproduct of a process that makes our cleansers mild. It may sound like a strange chemical compound, but actually it is also found naturally in tomatoes and coffee.

We have reformulated our baby products and through research we were able to lower the levels while still keeping our products mild.

To get answers to more of our commonly asked questions about JOHNSON’S® product reformulations, visit our Ingredient FAQs.

Our first priority is helping you do what’s best for your baby.
If you have a question you don’t see answered here, don’t hesitate to reach out!


The JOHNSON’S® products you enjoy are rigorously and repeatedly evaluated, to meet the highest standards of safety and quality. It’s how we’ve set the bar for developing the best baby products in the world for more than a century.

JOHNSON’S® Ingredient Guidelines

Along with the science that drives all of our decisions, there are other guidelines that inform which ingredients we choose. We’re sharing these with you to help make selecting the right products for your family a little easier.

Frequently Asked Ingredient Questions

Get answers to our commonly asked questions around ingredients and JOHNSON’S® product reformulations.

Moms around the world trust the JOHNSON’S® brand to care for their babies

We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest JOHNSON’S® baby standards.

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